WESTFIELD // GAMING TENDER DOCUMENT
The brief was to create a visually striking design that would appeal to the target audience and entice them to read and engage with the content. The document needed to inform as well as inspire prospective partners to respond with a creative proposal.
Gaming images, dark colours and large capitalised text were used to appeal to the target audience. Examples of creative partnerships at Westfield were used throughout to inspire the reader. The tender document resulted in a number of creative, considered proposals
